Carlsberg’s new campaign

KATHMANDU, March 26: Carlsberg is providing the first-of-its-kind experience for its valued consumers.Unveiling Barclays Premier League (BPL) official football signed by four Liverpool FC players, the company has announced that it is sending the autograph of Carlsberg consumers to the top of Mount Everest along with the signed ball.

The Liverpool players who have penned their signatures include number nine Striker Rickie Lambert, number 21 Defensive Midfielder Lucas Leiva, number 50 Midfielder Lazar Markovic, and number 10 Attacking Midfielder Philippe Coutinho.

With an incredible line-up of exciting consumer engaging activities with the signed ball, Carlsberg is providing the consumers a great reason to celebrate the end of a fantastic football season, as per the press statement issued by the company on Wednesday. “The ball will be taken around selected outlets in Kathmandu for consumers on selected days for the next six weeks.”Carlsberg consumers can be part of this campaign by providing their autographs in any of the 2,000 outlets across Nepal, as per the company.Carlsberg is seeking to fulfil dreams of Nepali football fans to get up-close and personal with the signed ball, and later give an autograph to be imprinted on a Carlsberg flag, which will make its final journey to Mount Everest in May, the statement further adds.